Intentionality is also where we create a conversational strategy that includes the plan for how to conduct organizational communication, as envisioned by the organization’s leaders. Then, there is also a process for developing communication practices that leaders want their people to use, which we call strategic conversation.

Organizational conversation doesn’t exist just for pleasantries, increased engagement, or employee empowerment. The main goal of fostering conversational leadership is to improve performance and achieve better results for the business. The task of the leaders, then, includes guiding and supporting that conversation so that it leads to achievement of both the competitive and operational goals of the organization.

The questions asked in discussing intentionality include:

  • What business are we in?
  • What are our challenges and opportunities?
  • Where will this company be one, five, and ten years from now?

One of the differentiators from intentionality over the other three elements is that intimacy, interactivity, and inclusion all help bring energy to the organization. Intentionality, on the other hand, leads to a specific destination.

While it might seem counterintuitive that a conversational strategy is needed for what is really simply defined as a conversation, you’ll see that having a strategy facilitates an essential connection between the business, employee contributions, and the marketplace.