Storytelling is an art form and, like any art, it takes some work and creativity. But it’s not nearly as much work as you might think. Stories are everywhere. Your job is to know your audience and your product and to tell the right story that will get them to buy. This is the principle behind storyselling.


Here are 5 tips for telling the right stories that will lead your audience to buy.


1.  Know Your Audience

Whether you’re writing a science fiction novel or a product sales page, you need to know exactly who you’re writing for. Spend some time before you even start brainstorming plots to get to know your customer.


Learn about your customer’s demographics and psychographics. Pay especially close attention to the emotional lives of your audience members. Find out what problems they’re facing and searching for solutions to.


Follow your audience members online and see what topics they talk about, people they follow, and products they buy. Create a detailed profile so you know who to write for.


2.  Use the Hero’s Journey

One template has been used for stories since the dawn of civilization: the hero’s journey.

Somewhere in their ordinary life, the hero faces a challenge. They must go on an adventure to overcome it. Along the way, they engage in battle with monsters and villains. The conflict is resolved, and the story ends.


Adapt this model to the issue your customer is facing. Show them how using your product or service will help them vanquish their enemies and return their story to peace.


3.  Learn from the Masters

Do you know of any great stories? Think about your favorite books or movies, or a brand you love. What is it about the story that keeps you engaged? 


Scour the Internet for brand and marketing stories you can use for inspiration. Find storytellers who are good at what they do and try to figure out why. Remember that a story can be anywhere: the news, a blog post, an episode of a TV show, a YouTube video, or a story casually told by a friend. Any of these could give you an excellent idea for storyselling.


4.  Be Authentic

Stories only work when they’re authentic. Spinning yarns and tall tales won’t do. You need your audience to feel connected to you through your story. One purpose of storyselling is to build a trusting relationship. 


Your stories should be personal and authentic. Don’t be afraid to show your vulnerable side and discuss your challenges or failures. This makes you more human, which makes an even better story.


5.  Connect Your Story to a Goal

You have your audience’s attention. They’re in the palm of your hand. The story resolves and … then what? You should have a solid plan for where your story fits into your business and what you want the person to do next. At the end, give them a strong call-to-action telling them what they need to do.



If you want to learn more ways to create storyselling that will build relationships with your audience and drive sales, then head over to my program, COURSE NAME, where you’ll find everything you need to get started.



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