Innovation in its purest form means to create something new, but it can also mean better solutions, new methods of doing something, finding more efficient and effective ways of completing a task or creating new processes or workflows.

Innovation is what drives companies; by coming up with new and fresh ideas, companies are able to remain relevant and drive success.
Innovation is what propels businesses into the future, and allows them to forge a new path of relevance, profit, and success.

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