When corporate communication departments have traditionally passed communication information from the head office or corporate leadership out to employees, it created something of a vehicle that made conversation almost unnecessary. Directives, decisions, vision statements, and information about flu shot clinics could all be disseminated through corporate communications.
However, organizational conversation creates a shift at a fundamental level through the Four I’s:
You’ve just been introduced to intimacy. Next, we’ll look at the other elements and how together they contribute to a method of communication that has a high performance result.