Replacing Corporate Communication

When corporate communication departments have traditionally passed communication information from the head office or corporate leadership out to employees, it created something of a vehicle that made conversation almost unnecessary. Directives, decisions, vision statements, and information about flu shot clinics could all be disseminated through corporate communications.

However, organizational conversation creates a shift at a fundamental level through the Four I’s:

  • Intimacy
  • Interactivity
  • Inclusion
  • Intentionality

You’ve just been introduced to intimacy. Next, we’ll look at the other elements and how together they contribute to a method of communication that has a high performance result.