When designing a persona, key attributes include:
- Tone: Is the persona friendly, authoritative, empathetic?
- Vocabulary: Does it use casual, everyday language, or more specialized jargon?
- Expertise Level: Is the persona positioned as an expert, a peer, or a beginner?
- Emotional Intelligence: How should the persona respond to emotional cues? For example, should it offer condolences, humor, or motivational support.