In years past, you had to be a well-known celebrity, politician, or leader to be considered an influencer. Then the internet, social media, and smartphones came along and changed everything. Now, literally anyone can build an audience and become an influencer. You don’t have to be famous or good-looking. You just need to know how to create content that interests people. The beauty of the internet is that it allows people to find others like them. Within every tribe, there are influencers.
Of course, this does create a challenge. If everyone can be an influencer, it’s much harder to stand out. It can be difficult to cut through the noise and capture people’s attention. In this course, we’re going to walk you through the what, why, and how of becoming an influencer.